Capitalizing on this selfie trend, Nagar Nigam initiated a campaigned focused on the Raipurians on social media. This was a contest was organized by the RMC, to make people plant trees around them. RMC asked the people to plant a tree, take a selfie after that, and send it RMC Facebook and Twitter page. Then, another selfie had to be taken, after a month, showing the growth of their plant in one month. It started trending in Raipur. Many people sent their selfies, attaching both of their pictures. At the end of the contest, few people were selected as winners and they won prizes from RMC.